Tweet
Paid social media marketing may not be a cost-effective proposition for small businesses. As far as other businesses are concerned, it is about striking a balance between organic and paid reach. As you read on, you will understand as to how you can find the balance and derive maximum benefits from the social media.
Why Organic Traffic On Social Media Has Declined
Prior to understanding the reasons for the decline in organic reach on Facebook, Twitter, and other social networks it is important to know as to why it happened at all. This is essential if you want to fix the problem.
Most people might attribute the decline in organic reach to the profit motive of Twitter, Facebook, and LinkedIn. Social media platforms are also businesses and they need to make money to survive. However, it is not about money always.
According to Brian Cristiano, a Reddit user, the main reason is Facebook’s focus on the company’s own paid advertising. However, he added that more than the money it is Mark Zuckerberg’s vision to engage the users. All social media platforms want to show only the most engaging content to the users. They make use of a News Feed Algorithm for the purpose.
Social media networks are creating their own algorithms for SEO in order to provide a better user experience. These algorithms work by creating a small pool of your posts and making it available to about one percent of your followers. If they engage with the content, it is then made available to a larger pool. More and more users would get to see the content only if it is engaging. This is a big revelation, but it is not helpful to you in any manner because you do not know what is considered engaging by the social media networks.
The ten tips discussed below in this post cover several social media platforms and will help you to have a clear understanding as to how you can create shareable content for users to engage with.
10 Best Ways To Increase Your Followers In Different Social Media Platforms
#1: Focus on being present at the right places
You need not have a presence on all social media networks. Find out as to which social media platforms are being used by your audience for personal and business needs. Check your share counts and find out what your competitors are doing.
#2: Optimize your profiles on social media
The algorithms used by Google and social media networks are different. Therefore, you need to optimize your profile and content for social media platforms to achieve better search results.
#3: Focus on posting evergreen content
It is important to create and post engaging and evergreen content. Avoid publishing content that has an expiration date. For example, consider providing content that helps solve common as well as persistent problems in your niche.
#4: Learn to work smarter
According to Facebook, average users are bombarded with more than 1,500 stories every day. The news feed shows only 300 of them in order to improve engagement. Therefore, post only high-quality and relevant content.
#5: Targeting helps to improve organic potential
Though the tactic has to be changed for different platforms, tweak the settings of posts so as to target specific sections of your audience. This helps to boost the organic search potential.
#6: Post during lean hours
Your content is less likely to be drowned in the content ocean if you post during non-peak hours. Research studies reveal the same.
#7: Focus on posting the right kind of content
Studies carried out by experts in the field show that videos contribute to boosting organic reach. It may not be effective all the time, but it is worth trying.
#8: Focus on promoting your profiles at many places
You should showcase your social networks wherever your business has a presence, including storefront, website, business cards, and emails, among others.
#9: Maintain a balance between promotional and useful content
This may be a tough proposition, but you can follow the 80/20 rule: 80 percent useful content and twenty percent promotional content.
#10: Engage and interact with your followers
Focus on engaging with your audience and post replies to their comments. If you genuinely engage with them, you will enjoy better reputation and popularity.