Whenever the topic of reaching out to customers through the social networks or the aspects related to deterioration in social media organic search is discussed, the name of the platform that comes up first is that of Facebook. What about LinkedIn and Twitter? If you look around, you will observe that organic reach is dropping on all platforms. The aim of this article is to give you an idea as to why this is happening and what is it that you can do about it.

Paid social media marketing...